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We have unrivalled expertise in this growing area of publishing. Digital editions are publications, brochures, reports or annual reports which are either published in an electronic rather than a printed format; or are produced in both print and digital formats. We have found it to be a particularly effective way of publishing Association Magazines or Newsletters and Annual Reports, as the case study outlined below demonstrates.
The basic concept of publishing digital editions is that the design, editorial and production processes are unchanged from those involved in producing a normal printed Report, but that instead of printing and posting hundreds or thousands of copies, the Report is published electronically to a website, which anyone with internet access can then view.
There are several benefits to publishing this way:
- Considerable cost savings (between 30% and 70% of traditional costs depending on print run and distribution methodology);
- The digital edition is not static like a printed Report. It can contain links to websites and other information resources, as well as photographic slideshows, videos and audio, enabling clients to showcase their work to key stakeholders;
- Distribution and reach is unlimited, both nationally and internationally, without any additional costs;
- Digital editions drive response and engagement as they have emailing, weblinks and forwarding functionality embedded;
- A printed version of the Report can still be published from the same pages designed for the digital edition, or the print version can be eliminated totally. Whether you eliminate the print version, or maintain the print version but augment it with a digital version, you will generate savings on print, storage and distribution
- environmental benefit in reducing emissions;
- Detailed statistical reporting is built into the software, which provides you with statistics and data on everything from who has accessed your Report to which were the most-read pages and much more;
Publishing in this format presents your organisation as technologically-advanced and forward-thinking in the eyes of funding bodies, government organisations and other key stakeholders. It will also will drive traffic to your website and highlight the work you are doing to a wider audience.
Samples of our work and a Case Study can be viewed here.
A number of companies are able to produce digital editions, so why use Mark Mitchell Publishing? - Brilliant graphic design, originated with the technology in mind, ensures that your digital Report has the maximum impact.
- Full range of services provided, from copy-writing and proofing through to video and digital publishing, including traditional printing and distribution services.
- Over 17 years publishing experience in both traditional and digital media.
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