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Magazine brand analysis & strategic development
We have developed a unique modular approach to magazine brand analysis. This approach breaks down the different elements which contribute to the overall brand and creates a factual basis onto which your publishing skills can be projected.
The concept is that we take the magazine and conduct a ‘360° audit’ by analysing the magazine brand from all the different angles (‘modules’).
This modular approach is:
- Factual – too often we make decisions based on what we ‘think’ rather than what we ‘know’.
- Market driven – key analysis is based on looking outwards at what the market, and specifically your peers, are doing, rather than looking inward at your own processes or precedents.
- Analytical – of yourselves and your competitors.
- All-encompassing – magazine brands cannot be developed with a focus on one element.
- Business-led – you are in the business of publishing magazines for profit. In order to be successful you must implement best-practice methodology and intelligent working to compete in this challenging market.
This is a major consultancy project, involving considerable research. Results to date have been overwhelmingly successful, usually providing substantial returns on investment.
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